Development Studio: New Media Epic-Center






What: 


A mixed use mega-project consisting of three mixed use New York City blocks immediately south of the Hudson Yards Redevelopment District on the west side of Manhattan. 


Who:

Critic Jared Della Valle of Alloy Development LLC (Formerly of D+B Architecture), Summer 2010

How:

Through the NYC Economic Development Corporation (Media Lab), Tax Increment Financing (Infrastructure), and Private Investment (Commercial & Resident

Why: 

There is an ongoing trend in the Tri-State area towards mega projects that are facing stiff financial problems, inadequate provisions for a diversity of programs, and a lack of vision for keeping the region at the forefront of economic competitiveness. A mega-project is usually a once and a lifetime opportunity for a city, setting the stage for a new identity and experience. As arguably one if the most daunting types of development, in all of its complexity, and long timeline, the mega-project necessitates a strong vision that can pull seemingly intractable differences together. Typically these kinds of endeavors become so compromised and watered down that they fail to capitalize on the uniqueness of scale and impact of the project.

Questioning the notion of a "Loss Leader"